Matt Leatherman

Examples above are the cover and a handful of the 58 total pages

These are format opinions of value performed by commercial real estate brokers to provide a “quick look” of value expectations to a potential seller or buyer.

For this project, I was asked to custom brand the property, so I started with an overview of the property and local landmarks and created a logo, color, and font concepts board. Working closely with the Managing Directors and Analysts handling the deal, they chose the final set.

Examples above are the cover and a few of the 88 total pages

These are format opinions of value performed by commercial real estate brokers to provide a “quick look” of value expectations to a potential seller or buyer.

For this project, I was asked to custom brand the properties (a total of eight in the deal), so I started with an overview of the property’s exterior and interior renderings and created a logo, color, and font concepts board. Working closely with the Managing Directors and Analysts handling the deal, they chose the final set.

Examples above are the cover and a few inside pages

These are format opinions of value performed by commercial real estate brokers to provide a “quick look” of value expectations to a potential seller or buyer.

For this project, I was asked to custom brand the property, so I started with an overview of the property’s exterior and interior renderings and created a logo, color, and font concepts board. Working closely with the Managing Directors and Analysts handling the deal, they chose the final set.

Working with the social media manager and project manager, I created a collection of both internal and external social ad templates using their Employer brand fonts, colors and graphics.

An assortment of social ads spanning campaigns, informative pieces and company events. One of the pieces features a digital anatomy illustration (tooth and gums) I created, which was primarily used in a brochure explaining the treatment and maintenance options for periodontal disease.

One really important initiative for many corporations is their cultural diversity and inclusion initiative. I was assigned the project of creating a gatefold brochure to showcase the new campaign ‘We Are Many,’ the cultural groups supported and how these groups added to our collective cultural richness, innovation and strength as a company.

I worked closely with the creative director when designing the piece. I designed it with a clean and corporate look, but took a slight deviation to include many of our secondary brand colors as representations of cultural diversity. Highlighting the campaigns slogan with ‘underlines’ that were repeated throughout the design.

ClearChoice hosted an annual marketing summit. In addition to some of the more traditional complimentary event gifts to attendees, they decided to have a local beer company produce three different kinds of beer to be bottled and labeled for the event.

Working in tandem with another senior designer (who did the logo), I designed the beer labels. I was given a license to venture outside ClearChoice’s corporate brand to illustrate and design the labels. I really had fun with this one.

In addition to the above beer label design, I created the invite/save-the-date, the event agenda, the attendees program handout, along with some really great schwag.

For me, being able to utilize my photography (featured in the invite and agenda collateral) and the opportunity to do some hand-illustrating, really set this project apart from others.

This B2C brochure is one of the several actions ClearChoice Dental Services is taking to bring brand awareness and compete with other networks in new markets across the country. My responsibility was a start to completion with design, layout, and image retouching/selection.

(Top panel, from left to right is the inside flap, outside back and cover - Bottom panel is the inside spread).

First Data’s slogan for Clover’s products ‘Get Paid, Sell More, Run Your Business Better’ was the guide for this “brochure” that I designed as a B2B email for small and large business owners. It broke out each part of the slogan into sections with high-level information about the product’s support of that initiative and the primary aspect of the product that separates them from other POS systems, which are the apps.

Each machine came with a base stock of apps, but business owners could also go to the app store and choose specific apps, ala carte that may serve their unique business better or make certain functions more efficient. This email was intended to showcase some of this potential.

I felt that breaking out each section with a rotating background color, bold headers, integrated Clover iconography and app icons, a green section tab in the upper left of each section and a nice amount of negative space really made it clean and easy to read.

[Above is the cover and (3) examples of the inside spreads]

I was asked to design a 12-page booklet for ClearChoice’s professional development program called the ‘Doctor Leadership Mastery Path.’ The program supports network doctors in the continuous improvement of their leadership skills. I elevated the piece with a clean layout in keeping with the brand, choosing imagery and creating digestible infographics and charts. These were two of the more important spreads.

Our in-house creative services team at First Data supported three other international regions across the world (several locations in Europe, Asia and Latin America). Our client in the UK (London) had developed a digital newsletter that they posted information to once a month. It was broken out into three categories: ‘News,’ ‘Save Time and Save Money’ and ‘Need-to-Knows.’

I was asked to design the “shells” of these individual portals of information to resemble ‘file folder tabs’ with a circular icon next to the headers, which I created (seen at the top of each infographic). Additionally, each portal would be designed using infographics to bring visual interest and life to key stats and information.

I did this using brand-centric imagery from the company’s library as a ghosted header image and then partitioned out the key stats and info into sections and easy-to-digest graphics that quickly explain/describe the content without further detailed reading. The above example and the two down below were in the August edition.

At the time of when I was working for First Data, they had acquired the Clover company and its family of POS system products. Clover had already established a nice brand, so the co-branding initiative was minimal. Our creative team was asked to design the co-branded Clover packaging for some of their products.

I did this with a clean and modern approach, incorporating the newly acquired in situ product shots and in-studio images of the product, easy-to-follow diagrams and touchpoints on the product’s features.

As ClearChoice continues to grow and expand into new markets, a customer satisfaction (NPS) card in those regions was needed. I worked closely with the marketing team as they provided copy and general direction. I created iconography and designed the piece within brand while keeping it clean, professional and minimalistic to keep it easily digestable.

ClearChoice’s Operations team, aliased: ‘Growing Hope,’ partnered with Vans to create a one-off custom shoe to wear to one of their conferences as a fun and interactive component.

I was given the specs on the LIVE printable area and a minimal brief. I took the elements of the brand (colors and feel) and morphed it with a fun, clean, geometric design that I feel is indicative of a pattern you would envision on a Vans shoe.

Down below are (4) other design concepts.

First Data’s Human Resources department wanted to create a visually-engaging piece to put on display, encouraging employees to see and better understand the full spectrum of benefits being offered by the company, that might otherwise be overlooked in a word-heavy handout or folder.

Benefits existed in three different silos (company stock/ownership and employee award incentives, health/time off benefits, and lastly their commitment to their diversity and inclusivity program).

I used ‘tabs’ I had previously created for a different project, providing consistency within the brand, in addition to partitioned ‘blocks’ of information to give the viewer a base point of view. I used colorful graphs, iconography, illustrations and graphics containing movement to guide the viewer down and through the piece.

First Data teamed up with Coca-Cola on a promotional campaign for First Data’s Clover POS products directed to small business owners. It was determined Coca-Cola’s branding would be the look and feel and I was able to morph it with First Data’s Clover brand and products.

Every year, top leadership liked for our marketing team (in-house creative services dept.) to provide them with examples, analytics, cost savings and so forth as a metric of the value our creative services team was bringing the company. For that particular year, we saved the company $12.7 million dollars in what would’ve been outsourced agency costs.

I was asked to design an infographic with:

• Our company mission | • Percentage of support given to the (6) different divisions within the company | • Percentage of support given to each of the (4) large operational regions (U.S., Asia, Europe and Latin America) | • Total quantity of collateral (3,917 total individual pieces) of each of the (9) different types of collateral | • Total cost-savings our team saved the company ($12.7 million dollars).

At the time, EMV chips on payment cards were being rolled out in the United States. This meant that the POS machines needed to be able to read them. This sheet explained how the EMV chips work, their benefits, in addition to promoting the various machines that are EMV-ready.

I used one of the company’s stock in situ images of a business owner on the front with a brief intro paragraph and a sidebar with highlight bullets. On the back, I provided a snapshot of the EMV-chip information using a zoomed-in image, an infographic-esque-numbered list of the ‘how-it-works,’ along with one of the EMV-ready card readers.

This ad was an overview of the family of Clover products and the company’s booth number and information at an up-and-coming tradeshow.

This is a 45-page guide for business owners on everything under the sun about accepting card payments. I used a variety of brand color bands across the top to distinguish the different sections of the guide. In addition, I used a circular graphic with different brand icons (which I designed) in the upper right corner of the page to serve as a quick content identifier. These guides are heavy in print, so the use of clean formatting, charts, and images in places I could break up copy, help make it visually organized and readable.

ClearChoice hosts an annual ‘boot camp’ primarily aimed at the company’s lab technicians and lab employees about hygiene guidelines and safety standards in accordance with OSHA.

I was asked to design a logo for that year’s training camp, which was then rolled into various other forms of collateral, including a few compliance manuals and t-shirts.

My goal was to take a “grotesque” subject a bit more fun and interesting by illustrating microbes and arranging them in a pattern to create the boot tread.

Digital illustration (anatomy) I created primarily for a brochure (see below image) about periodontal disease for ClearChoice Dental Implant Services, but it was also used in other collateral.

Brochure design that also features a digital anatomy illustration (displayed above) created for the brochure and other collateral.

The page above (and the two below) are several examples of the 180+ hand-drawn, pen and ink, scientific illustrations I drew for a textbook on the introduction to entomology, mostly intended for college classes. The book was printed by Princeton University and made available to national universities as well as public book stores and venues like Amazon.

This page on the different insect orders, contains a handful of the 180+ illustrated for the book.

This page on a bee behavior within the hive on communicating about the location of food, called ‘The Waggle Dance’, is one of a handful of the 180+ illustrated for the book.

These are some examples of the illustrations I’ve done for various articles in a magazine called ‘The National Teaching & Learning Forum.’ Many of which would be better explained with the context of their perspective articles. The journal is a 2-color journal, black and a spot color that’s applied at production. Below is some more general information on the journal.

Taken from their ‘About’ page: The National Teaching & Learning Forum covers a variety of aspects of college teaching and learning issues including learning theory, class management, pedagogical innovation, technology, personal experiences, tips and strategies for instructors, and more. With regular features and coverage of developments and events as they happen, NTLF builds and supports an ongoing conversation about teaching and learning on campus.

Illustrations for an agency client, Red Flash. Red Flash had a need/desire to accompany their blog posts with illustrations with a specific look and feel that was less stock imagery feeling and more hand-drawn and whimsical.

The above example (and the one down below) were a few I illustrated for them (the original illustration on the top and how they looked once integrated into the post, on the bottom). They were hand-drawn using a loose pen and watercolor approach with hand-lettering.

I’m a food and health enthusiast and after eating at a farm-to-table restaurant one day, I had an image of combining a human heart with a food item come to mind. The artichoke seemed like a perfect fit, combined with more nature, blending the two organic concepts together.

A famous dining hall located in Chautauqua park at the base of the Boulder Front Range. I spent a lot of time in this area growing up and I have fond memories of this place.

Inspired by a trip to NYC when visiting the Italian market and eatery Eataly, admiring the famous Flatiron building’s architecture and listening to LIVE jazz in several of NY’s best jazz clubs (the illustration below is of the jazz club ‘Smalls’).

The above illustration and the three down below were acrylic paint illustrations I created for a children’s book with a collection of mini-stories, each with their own feel-good life lesson.